Glenmorangie team up with Tony Jacklin

27th July 2012

Icons from the worlds of golf and whisky come together in exciting new pairing

Glenmorangie team up with Tony Jacklin

British golfing legend Tony Jacklin partnered Scotland’s favourite single malt whisky Glenmorangie at this year’s Open Championship at Royal Lytham & St Annes.

Jacklin is the only British player to capture the famous Claret Jug at Royal Lytham & St Annes back in 1969.

He has been appointed as an Ambassador to Glenmorangie to promote shared values of excellence and heritage.

Earlier in the year Glenmorangie became the official whisky of The Open Championship in a three-year partnership.

The Open is golf’s oldest Major Championship dating back to 1860 and offering the famous Claret Jug as its prize. Glenmorangie’s heritage also dates back over 150 years: it was first produced in 1843 and is a leading player in premium single malts.  

Tony Jacklin is the most successful British golfer of his generation. He ended an 18 year wait for a British victor when he won The Open in 1969 at Royal Lytham & St Annes. No British player has triumphed there since Jacklin’s win 43 years ago.

Since ending his playing career, Tony Jacklin has carved out a career as a successful golf course designer. In his role as Glenmorangie Ambassador he will work closely on a programme of initiatives, as well as making guest appearances at events.

Paul Skipworth, president and managing director of The Glenmorangie Company, said: “Earlier in the year we announced our new status as the official whisky of The Open Championship. As many as 200,000 visitors are expected to flock to The Open which is one of the highlights of the sporting calendar. 

“So we’re delighted to now welcome Tony Jacklin as a Glenmorangie Ambassador. Tony is one of golf’s true legends and the last British player to capture the famous Claret Jug at Royal Lytham & St Annes. 2012 is  also a  very special milestone as it is 50 years since Tony became a professional golfer."

Tony Jacklin said: “I am very proud to be working alongside Glenmorangie which I have always regarded as a leader in its field.  

“I am also particularly excited to be part of Glenmorangie’s team this year as the Open is being staged at Royal Lytham & St Annes. I have some very fond memories of the course which, with its 206 bunkers, will bring out the best in the golfers taking part.”

As a player in the Ryder Cup, Tony Jacklin was involved in one of the most memorable moments in its history at Royal Birkdale in 1969.

After his eagle putt on the 17th hole evened his match with Jack Nicklaus, Nicklaus conceded Jacklin's two-foot putt on 18th, halving the match, and ending the Ryder Cup with a tied score.

The incident became known as "The Concession" and ended with the two golfers walking off the course with their arms around each other’s shoulders, thus creating one of the world's greatest displays of gentlemanly sportsmanship.

Jacklin and Nicklaus later co-designed a golf course in Florida called "The Concession" to commemorate the moment.

The pairing of Glenmorangie and The R&A, organisers of The Open Championship, is a natural fit as both have huge global followings. Glenmorangie is enjoyed in over 130 countries worldwide and in the UK where it is Scotland’s favourite single malt whisky.

The Open Championship is golf’s most famous tournament watched on television by an estimated 458 million households in 196 territories worldwide.