27th November 2013
Glenmorangie and Wallpaper* join forces to inspire 18 designs to highlight their 18 Years Old whisky
Some of the world’s most innovative designers are working with Glenmorangie and Wallpaper* to create a display for two of the luxury drinks brand’s finest prestige expressions.
Each of the six designers has submitted three ideas for a display - known in the trade as a 'bottle glorifier'. Glenmorangie is now asking the public to vote for their favourite six designs from these 18 by using the dedicated App on the renowned whisky brand’s Facebook page.
The voting is now open with the shortlist revealed on 9th December. The final winning concept will be decided by a panel of expert judges from Wallpaper magazine and Glenmorangie and will be released in summer 2014.
David White, Glenmorangie Marketing & Communications Director, said: "This project brings together Glenmorangie's passion, craft and innovation with the design flair and dynamism of Wallpaper*.
"We're delighted to be working with six of the world’s up and coming innovative designers, and are excited to see what Wallpaper* readers and Glenmorangie Facebook friends make of their approach for our 'unnecessarily well made' ethos."
The designers, chosen from across the globe, were tasked with enhancing the visibility and desirability of both the Glenmorangie 18 Years Old and Signet expressions of whisky, either on or behind the bar, or on a table in an Asian 'on-trade' venue.
The six shortlisted sketches - one from each designer - will be brought to life for a special Wallpaper* feature in March 2014.
Designers working on the project are:
Visit facebook.com/Glenmorangie to cast your vote now.