How do you describe a taste with images and music? Specifically, how do you describe Glenmorangie whiskies through the medium of film? How to take the aroma, the taste and the finish and realise them on screen?
This was the task set for David Lane, the co-founder and editor in chief of The Gourmand, a bi-annual award winning food journal of considerable style and considered aesthetic. The specific purpose – to convey the expansive tastes of our single malt whiskies through film and photography – appealed to this creative gastronome and he set about creating a film and an accompanying set of stills which present and interpret the flavour notes and taste profiles for a selection of our whiskies in a remarkable new and visual way.
David explains: “My aim was to make something as sensorially interesting as the real life experience of tasting the whiskies, to present, untypically, what it is to actually sample Glenmorangie. Approaching taste visually is a way to reach those who might not normally consider a great whisky’s complex make-up. It should also intrigue those who already know and admire them.”
“The finished films and stills are involved and compelling, but they are slow, calming, warming even. They are more akin to visiting an art gallery than watching a blockbuster movie. Like the whiskies they represent, they invite some reflection.”
David, who appreciates the wide spectrum of flavours that can be found in whisky, chose to work on Glenmorangie’s core range, bringing to life, cinematically and photographically, the broad spectrum of expressions that is Glenmorangie Original, Glenmorangie Lasanta, Glenmorangie Quinta Ruban and Glenmorangie Nectar D’Or. The films and still photographs represent the flavour notes and taste profile of those mainstays of our range, interpreted individually and presented in unfamiliar, fantastic fashion.